Flying to the(S)moon
Who are we ?
The idea of creating an innovative lingerie brand came to Mathilde, the founder, when her daughter was born. Discharge, leaking milk, and all those lovely things—it's a challenging time in a woman’s life.
And yet, during life moments like periods or pregnancy, we hadn’t really been supported by technology. No surprise there: the feminine hygiene industry hadn’t seen any major innovation since the 1970s.
It was time for change !
After a year of working with a textile engineer, our seamless microfiber panty was born—a high-performance, technical underwear that’s both comfortable and respectful of the planet and our health.
Since then, our range has continued to grow with technical products designed to support all women, regardless of their age, flow, preferences, or habits. Innovation is at the heart of everything we do and guides all our future developments.
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Five years ago, a quiet revolution was born. It marked the beginning of Smoon—a brand of technical underwear and clothing dedicated to women’s well-being, blending comfort and performance with respect for the body and the environment.
Today, we’re celebrating five years of bold women. Starting with Mathilde, our fearless founder, who dared to dream of a revolution and support women at every stage of their lives. But also all the women who have been part of this story. The pioneers who took the leap from the start, those who spread the word to their friends, and those who guide us every day to do better...
Together, let’s keep this little revolution going by innovating and creating solutions that celebrate femininity in all its forms.
A team united by the same values!
Today, we’re a team of 17—because let’s be honest, all these amazing projects don’t build themselves!
We’re united by our mission to support women through every stage of life… and by our shared love for cashew nuts!
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“Big crush on Smoon period panties—they’re super thin and incredibly absorbent.”
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“Smoon offers a swimsuit that guarantees no leaks and no swelling when wet designed to be worn without any additional protection."
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“Never going without my Smoon again. I’ve officially become a self-proclaimed evangelist for their seamless period panties,perfectly invisible under clothes.”
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"Since 2019, Smoon has been offering period swimwear designed for all women. With both one-piece and two-piece styles, it’s finally possible to experience your period with peace of mind and comfort."
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"Smoon offers the gold standard of panties kind to your body and the planet, with no compromise on performance or comfort."
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"Period panties have been going through a revolution for several months now and we’re totally on board ! Smoon is definitely one of our absolute favorites."
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"It’s a game-changer in the world of periods and we don’t say that lightly."
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"Periods are tough enough, as it's so we might as well demand the best."
