SMOON STORY
THE BIRTH
OF AN IDEA
It all began with Mathilde and Marine, the founders of Smoon, with a simple observation: all women experience their menstrual cycle with a certain degree of apprehension.
Leaks, stains, discomfort… this daily stress quickly becomes a constant mental burden. Starting from this reality, they had a simple idea: allow women to stop thinking about it.
Smoon launches with a first collection designed for periods, combining comfort and performance.
INNOVATION
at the heart of the brand
After 2 years of work with a textile engineer, we developed a groundbreaking technology combining three innovative, seamless materials to deliver unmatched comfort and effectiveness.
Launch of the Girls range, designed for teenagers.
Since we began, many mothers have been asking us for solutions tailored to their daughters: products that are healthier for their bodies, easy to use, and that don’t require them to change their habits.
With its teen range, Smoon helps young girls experience their first periods with complete peace of mind, without the stress or fear of leaks at school.
I'M DISCOVERINGSPORTS
WITHOUT COMPROMISE
That same year, we launched the first leakproof period swimwear, designed to be worn without additional protection, in and out of the water.
DISCOVER SWIMWEAR
Smoon continues to innovate with technical menstrual clothing—leggings, shorts, and cycling shorts designed to let you move freely and without restriction.
DISCOVER ABSORBENT CLOTHINGSUPPORT POSTPARTUM
CARE
Launch of the Postpartum range, designed for bodies that change during and after pregnancy.
I'M DISCOVERING
Smoon becomes
a B Corp company
Smoon becomes the first period underwear brand to obtain B Corp certification, recognizing our commitment to being an ethical, responsible, and transparent brand.
LEARN MORETOGETHER,
WE GO FURTHER
We are developing the 100% waterproof Téthys period swimsuit exclusively for Decathlon, our long-standing partner.
Available from 2024 in all Decathlon stores across Europe, this launch marks a key milestone in our mission: making swimming accessible to everyone, even during their period.
A GROWING TEAM!
Since Smoon was founded, the team has continued to grow to meet the many challenges that come with developing the brand.
Today, we are a team of 16—committed, bold, and always human-sized.
All united by the same mission: supporting women at every stage of their lives.
PERIODS & SPORTS:
LET’S BREAK THE TABOO!
Smoon is taking a turn toward sports.
In a rapidly evolving ecosystem, where more and more women are taking part without the available products truly meeting their needs, the brand is appearing at numerous retailers to provide practical technical solutions designed for them.
ONE SIZE FITS ALL
The first period underwear designed to adapt to teenagers’ changing bodies.
During adolescence, the body changes quickly, and keeping up with sizes becomes difficult.
With the One Size period underwear, Smoon offers a simple, adjustable, and durable solution designed to support them confidently from their first periods.
DISCOVER ONE SIZE
THE COLLABORATION
THAT EMPOWERS WOMEN
A collaboration born from a shared ambition: to better meet the physiological needs of women runners.
From design and field testing through to launch, the all-in-one Run 900 period shorts were co-developed with Kiprun to let you run freely at every stage of your cycle.
TO BE CONTINUED...
